How many times have you come across a really great blog post and then get to the end and feel frustrated there wasn't more? Not even necessarily more of the content of that post, but just more in general - like you were left wondering "now what, what next?" It happens all the time - bloggers leave their readers hanging, wanting more but not giving them a call to action inviting them to do more! Heck, I'm guilty of this...way more than I should be considering I've been blogging and running an online business for 10 years (at the time of writing this) ;-)
Put yourself in the shoes of your readers. Why not give them something more. What if they wouldn’t mind learning more from you or connecting with you via email or social media or even take you up on a product recommendation?That’s what a call to action at the end of your blog posts is all about.
Encourage Them To Comment
One of the easiest, and oldest, call to actions is simply asking your readers to leave a comment. Ask them to share their opinions about the content of the post.
Example: What are your favorite ways to end your blog posts? Do you use a particular call to action? Leave me a comment below and let’s talk.
Invite Them To Connect Via Social Media
Do you want to grow your social media reach? Then add some calls to action where you ask your readers to like the post on Facebook, share on Twitter, etc. Or share one of your social media profiles in the call to action and invite them to join you there.
Example: Got questions about creating a call to action? Let’s talk about it on our Facebook page. (Link to your Facebook page). (This would also work for a Facebook Group.)
Make A Recommendation
Sometimes it makes sense to make a sale and monetize your blog post in your call to action. This is also called pre-selling. You talk about a topic and then at the end make a recommendation for a product that helps your readers learn more or take the next step.
Example: There’s a lot more to be said about crafting a strong call to action. Take a look at this guide to learn more.
Invite Them To Join Your List
One of the most important calls to action you can use is the invitation inviting readers to join your list.Once you have them on your email list, you can invite them to come back and read other posts, comment on them, join you on your favorite social media platforms and of course make offers to your readers.
Example: I have a lot more to share on the topic of blogging and would love to email you with more tips and strategies on a regular basis. Just enter your name and email below and we’ll get started right away. As a thank you, I’ll even send you my guide to writing strong blog post titles that will grab your readers’ attention.
This is part 8 of a 10 part series on how to write a good blog post that engages people.
- Part 1 – How To Write Attention Grabbing Blog Post Titles
- Part 2 – How Long Should Your Blog Posts Be?
- Part 3 – Why Breaking Up Your Content Into Skimmable Sections Is Important
- Part 4 – Why you should include Images in Blog Posts
- Part 5 – How To Get Your Blog Posts Shared Socially
- Part 6 – Engage Your Readers And Encourage Interaction
- Part 7 – What’s the Goal of Your Blog Post?
- Part 8 – How to Create a Good Blog Post Call to Action (this post)
- Part 9 – How to Monetize Your Blog Post
- Part 10 – Why You Need A Mailing List